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    Consumer Behaviour Study Set 1
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    Exam 1: The foundations of consumer behaviour
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    The ________ Requires That All Marketers Adhere to Principles of Social
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The ________ Requires That All Marketers Adhere to Principles of Social

Question 51

Question 51

Multiple Choice

The ________ requires that all marketers adhere to principles of social responsibility in the marketing of their goods and services.


A) marketing concept
B) societal marketing concept
C) environmental marketing concept
D) ethical marketing concept.

Correct Answer:

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