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    Consumer Behaviour Study Set 1
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    Exam 1: The foundations of consumer behaviour
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    Describe the Four Drivers of Successful Relationships Between Marketers and Customers
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Describe the Four Drivers of Successful Relationships Between Marketers and Customers

Question 52

Question 52

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Describe the four drivers of successful relationships between marketers and customers.

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1. Customer value - the ratio between th...

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