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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    Concentrated Marketing Is Also Appropriate for the Latter Stages of the Product
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Concentrated Marketing Is Also Appropriate for the Latter Stages of the Product

Question 41

Question 41

True/False

Concentrated marketing is also appropriate for the latter stages of the product life cycle when the product is being purchased by increasingly smaller numbers of consumers and is being phased out.

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