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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    Market Segmentation Is the Process of Dividing a Market into Distinct
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Market Segmentation Is the Process of Dividing a Market into Distinct

Question 42

Question 42

True/False

Market segmentation is the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing strategy.

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