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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
  5. Question
    When a Particular Need Is Satisfied by a Single Brand
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When a Particular Need Is Satisfied by a Single Brand

Question 122

Question 122

Multiple Choice

When a particular need is satisfied by a single brand of shirt, that goal is a:


A) generic goal.
B) accessibility goal.
C) physical capacity goal.
D) product-specific goal.

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