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    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
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    When an Individual Eradicates a Need from His Conscious Awareness
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When an Individual Eradicates a Need from His Conscious Awareness

Question 119

Question 119

Multiple Choice

When an individual eradicates a need from his conscious awareness, he is demonstrating which defence mechanism?


A) Aggression.
B) Rationalisation.
C) Regression.
D) Repression.

Correct Answer:

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