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    Consumer Behaviour Study Set 1
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    Exam 3: Consumer needs and motivation
  5. Question
    A _____ Goal Is One Towards Which Behaviour Is Directed
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A _____ Goal Is One Towards Which Behaviour Is Directed

Question 37

Question 37

Multiple Choice

A _____ goal is one towards which behaviour is directed, and thus is often referred to as an approach object.


A) positive
B) generic
C) personal
D) individual

Correct Answer:

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