The Key to a Company's Survival, Profitability and Growth in a Highly

Multiple Choice

The key to a company's survival, profitability and growth in a highly competitive marketplace is:

A) to continue to increase quality and forgo profits.
B) to continue to identify and satisfy unfulfilled consumer needs better and sooner than the competition.
C) to sell what it's good at making.
D) to convince consumers that they should buy more products.