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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 3: Consumer needs and motivation
  5. Question
    When an Individual Cannot Achieve a Goal and Establishes an Alternative
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When an Individual Cannot Achieve a Goal and Establishes an Alternative

Question 3

Question 3

Multiple Choice

When an individual cannot achieve a goal and establishes an alternative goal, this alternative is considered a:


A) substitute goal.
B) failure.
C) frustration.
D) disaster.

Correct Answer:

verifed

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