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A Man Who Cannot Afford a BMW May Convince Himself

Question 29

Multiple Choice

A man who cannot afford a BMW may convince himself that a Mazda MX5 has an image he clearly prefers. This is an example of:


A) how a substitute goal assumes primary goal status.
B) how the man is concealing his goal and living a lie.
C) how the man is living in denial.
D) how frustration leads to belief.

Correct Answer:

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