Researchers Who Apply Freud's Psychoanalytic Theory of Personality to the Study

Multiple Choice

Researchers who apply Freud's psychoanalytic theory of personality to the study of consumer behaviour believe that an individual's:

A) drives are unconscious.
B) true reason for purchasing a product is unknown to the individual.
C) appearance and possessions reflect his/her personality.
D) all of the above are consistent with Freud's theory.