Multiple Choice
A person who has a deep interest in a particular product, a strong desire to acquire more, and a willingness to spend time and money to do it would best describe a(n) :
A) fixated consumer.
B) materialistic consumer.
C) person with the need for cognition.
D) ethnocentric.
Correct Answer:

Verified
Correct Answer:
Verified
Q30: In order to distinguish between consumer segments
Q31: The element of Freudian theory which exists
Q32: 'Proudly Made in Australia' is a logo
Q33: For consumers with a high need for
Q34: Aaker's brand personality framework suggests that there
Q36: Cosmetics, jewellery, tattoos and coloured contact lenses
Q37: If consumers have multiple selves, then the
Q38: According to Karen Horney's theory, the detached
Q39: How consumers would like others to see
Q40: Researchers who apply Freud's psychoanalytic theory of