Multiple Choice
Marketers are interested in understanding how personality influences consumption behaviour. For this reason, marketing practitioners must learn all they can about _____, as these consumers are more likely to try new products, services or practices.
A) consumer advocate groups
B) consumer reports
C) consumer innovators
D) laggards
Correct Answer:
Verified
Correct Answer:
Verified
Q46: The following are examples of variety-seeking behaviour
Q47: Marketers who position their products or services
Q48: Ideal self-image is how consumers would like
Q49: Inner-directed consumers tend to look to family
Q50: Explain how two cognitive personality traits -
Q52: For household products, consumers are more likely
Q53: Research has found that those with a(n)
Q54: What is consumer innovativeness and consumer dogmatism?
Q55: Visualisers are more likely than verbalisers to
Q56: Karen Horney, a neo-Freudian theorist, proposed that