For Household Products, Consumers Are More Likely to Select Brands

Multiple Choice

For household products, consumers are more likely to select brands guided by their _____, whereas for socially enhancing or conspicuous products, they are likely to be guided by their _____.

A) social self-image; ideal self-image
B) actual self-image; ideal social self-image
C) ideal social self-image; expected self-image
D) actual self-image; expected self-image