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Parker Brothers Make a Number of Board Games

Question 112

Multiple Choice

Parker Brothers make a number of board games. For one of their games that relies on high concentration and good strategy skills, they would like to avoid targeting the following consumers in their advertising campaign:


A) consumers with a high need for cognition.
B) visualisers.
C) consumers with a low need for cognition.
D) verbalisers.

Correct Answer:

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