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    Consumer Behaviour Study Set 1
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    Exam 4: Personality and self-concept
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    Consumers Who Display a Cognitive Personality Characteristic Known as the Need
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Consumers Who Display a Cognitive Personality Characteristic Known as the Need

Question 104

Question 104

True/False

Consumers who display a cognitive personality characteristic known as the need for cognition, tend to be more responsive to advertisements that are rich in product-related information, or description.

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