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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 5: Consumer perception
  5. Question
    A(n) _____ Is Any Price That a Consumer Uses as a Basis
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A(n) _____ Is Any Price That a Consumer Uses as a Basis

Question 90

Question 90

Multiple Choice

A(n) _____ is any price that a consumer uses as a basis for comparison in judging another price.


A) tensile
B) objective
C) reference
D) discount

Correct Answer:

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