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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 5: Consumer perception
  5. Question
    _____ Is Defined as the Process by Which an Individual
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_____ Is Defined as the Process by Which an Individual

Question 85

Question 85

Multiple Choice

_____ is defined as the process by which an individual selects, organises and interprets stimuli into a meaningful and coherent picture of the world.


A) Knowledge
B) Perception
C) Motivation
D) Attitude

Correct Answer:

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