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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 5: Consumer perception
  5. Question
    Consumers Act on the Basis of Perception, Not on the Basis
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Consumers Act on the Basis of Perception, Not on the Basis

Question 116

Question 116

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Consumers act on the basis of perception, not on the basis of objective reality.

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