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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 5: Consumer perception
  5. Question
    Explain the Concept of Positioning and Its Importance in Relation
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Explain the Concept of Positioning and Its Importance in Relation

Question 115

Question 115

Essay

Explain the concept of positioning and its importance in relation to consumer behaviour.

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Positioning is the image that a product ...

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