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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
  5. Question
    Licensing Is a Marketing Strategy That Operates Under the Principle
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Licensing Is a Marketing Strategy That Operates Under the Principle

Question 14

Question 14

Multiple Choice

Licensing is a marketing strategy that operates under the principle of:


A) stimulus discrimination.
B) stimulus recognition.
C) stimulus generalisation.
D) stimulus generation.

Correct Answer:

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