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    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
  5. Question
    The Total Package of Associations Brought to Mind When a Cue
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The Total Package of Associations Brought to Mind When a Cue

Question 19

Question 19

Multiple Choice

The total package of associations brought to mind when a cue is activated is called:


A) activation.
B) encoding.
C) a schema.
D) chunking.

Correct Answer:

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