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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
  5. Question
    According to the Elaboration Likelihood Model, as the Message Becomes
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According to the Elaboration Likelihood Model, as the Message Becomes

Question 126

Question 126

True/False

According to the elaboration likelihood model, as the message becomes more personally relevant, people are more willing to expend the cognitive effort required to process the message arguments.

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