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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
  5. Question
    Campbell's Soup Company Continues to Add New Food Products to Its
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Campbell's Soup Company Continues to Add New Food Products to Its

Question 122

Question 122

Multiple Choice

Campbell's soup company continues to add new food products to its product line under the Campbell's brand name. This is known as:


A) corporate marketing.
B) family branding.
C) capital branding.
D) licensing.

Correct Answer:

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