Multiple Choice
When Panadol makes a dramatic assertion that it has product superiority over Nurofen by claiming it lasts longer and is gentler, it is using which of the following attitude change strategies?
A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Changing beliefs about competitor brands.
D) Changing the overall brand rating.
Correct Answer:
Verified
Correct Answer:
Verified
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