Multiple Choice
The extent to which an individual rates the attitude object as 'favourable' or 'unfavourable', 'good' or 'bad' is something marketers often measure and is part of what component of the tricomponent model?
A) Behavioural component.
B) Conative component.
C) Affective component.
D) Cerebral component.
Correct Answer:
Verified
Correct Answer:
Verified
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