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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 7: Consumer attitudes—attitude development and change
  5. Question
    The Component of the Tricomponent Attitude Model That Is Evaluative
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The Component of the Tricomponent Attitude Model That Is Evaluative

Question 14

Question 14

Multiple Choice

The component of the tricomponent attitude model that is evaluative in nature is the:


A) affective component.
B) cognitive component.
C) conative component.
D) value expression component.

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