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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 7: Consumer attitudes—attitude development and change
  5. Question
    What Strategies Can Marketers Use to Persuade Regular Cola Drinkers
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What Strategies Can Marketers Use to Persuade Regular Cola Drinkers

Question 12

Question 12

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What strategies can marketers use to persuade regular cola drinkers to become diet cola drinkers?

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Marketers can try to change the relative...

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