When Melitta (A Coffee Machine Brand) Introduced a Coffeemaker That

Multiple Choice

When Melitta (a coffee machine brand) introduced a coffeemaker that includes a weather forecast screen linked to the Internet, it is altering a component of the multi-attribute model to change attitudes. Which strategy is it using?

A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Adding an attribute.
D) Changing the overall brand rating.