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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 7: Consumer attitudes—attitude development and change
  5. Question
    In Addition to Attitude Towards Behaviour and Subjective Norm, the Theory
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In Addition to Attitude Towards Behaviour and Subjective Norm, the Theory

Question 4

Question 4

Multiple Choice

In addition to attitude towards behaviour and subjective norm, the theory of planned behaviour also includes which of the following?


A) Behaviour.
B) Perceived behavioural control.
C) Intention.
D) All of the above.

Correct Answer:

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