Which of the Following Is Not a Reason Why the Attitude-Toward-Behaviour

Multiple Choice

Which of the following is not a reason why the attitude-toward-behaviour model may be more useful to marketers than the attitude-toward-object model?

A) The attitude-toward-behaviour model has proven to correspond more closely to actual behaviour than the attitude-toward-object model.
B) The attitude toward-behaviour model is a more recent model and therefore more applicable to today's society.
C) The attitude-toward-behaviour model focuses more on the purchase intent of a consumer.
D) A person may have a positive attitude towards the object, but a negative attitude to ever purchasing the object.