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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 7: Consumer attitudes—attitude development and change
  5. Question
    The Theory of Planned Behaviour Has Been Widely Used to Help
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The Theory of Planned Behaviour Has Been Widely Used to Help

Question 86

Question 86

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The theory of planned behaviour has been widely used to help understand consumer willingness to engage in a broad range of activities, such as broadband adoption, blood donation and road safety.

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