True/False
Attitudes developed through product usage tend to be more confidently held and more enduring than those developed through reading an ad about the product.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q87: The likelihood or tendency that an individual
Q88: People with personalities with a high need
Q89: Which of the following is not one
Q90: The elaboration likelihood model (ELM) proposes the
Q91: The development of the theory of trying
Q93: The theory of reasoned action does not
Q94: If a firm wanted to know how
Q95: Which of the following is not a
Q96: The appeal of the attitude-toward-behaviour model is
Q97: Nestle hands out free samples of their