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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 7: Consumer attitudes—attitude development and change
  5. Question
    Diane Seeks to Change Consumer Attitudes Towards Her Company's Products
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Diane Seeks to Change Consumer Attitudes Towards Her Company's Products

Question 79

Question 79

True/False

Diane seeks to change consumer attitudes towards her company's products by demonstrating new ways that the product can be used. Diane is using a utilitarian function approach to consumer attitude change.

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