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    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
  5. Question
    The Source of the Communication and the Source's Perceived Honesty
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The Source of the Communication and the Source's Perceived Honesty

Question 100

Question 100

Multiple Choice

The source of the communication and the source's perceived honesty and objectivity impact on that source's:


A) cognitive impact.
B) exposure.
C) attention.
D) credibility.

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