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    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
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    The Credibility of Formal Sources Is Highest When It Comes
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The Credibility of Formal Sources Is Highest When It Comes

Question 104

Question 104

Multiple Choice

The credibility of formal sources is highest when it comes from:


A) neutral rating services.
B) commercial sources.
C) institutional advertising.
D) retail advertising.

Correct Answer:

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