Multiple Choice
Opinion leaders are highly credible sources because:
A) they are usually highly educated.
B) they dispense information that is positive.
C) they are perceived as objective concerning the advice they dispense.
D) all of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q34: The sender determines if and how well
Q35: Tupperware generates 90% of its $1 billion
Q36: Which of the following would not likely
Q37: A(an) _ consists of individuals who work
Q38: Two or more people who shop together,
Q40: Credibility is built on a number of
Q41: Endorsers who have demographic characteristics that are
Q42: When individuals interpret messages they receive on
Q43: Indirect reference groups refer to those individuals
Q44: When communication includes product benefits and counterarguments