True/False
Indirect reference groups refer to those individuals or groups with whom a person does not have face-to-face contact, such as sports heroes and movie stars.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q38: Two or more people who shop together,
Q39: Opinion leaders are highly credible sources because:<br>A)
Q40: Credibility is built on a number of
Q41: Endorsers who have demographic characteristics that are
Q42: When individuals interpret messages they receive on
Q44: When communication includes product benefits and counterarguments
Q45: A reference group is defined as two
Q46: A consumer who does not receive direct
Q47: The sheer amount of time people spend
Q48: The reference group's influence is likely to