Advanced Health Studios Notes in Their Advertising That at the Conclusion

Multiple Choice

Advanced Health Studios notes in their advertising that at the conclusion of a 12-month clinical test, half the men using the product experienced modest to dense hair regrowth, and the rest had either minimal regrowth or no growth at all. This _____ strategy enhances the credibility of the message.

A) two-sided message
B) message framing
C) advertising resonance
D) comparative advertising