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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 8: Social influences on consumer behaviour
  5. Question
    ______ Is an Important Factor in Learning
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______ Is an Important Factor in Learning

Question 13

Question 13

Multiple Choice

______ is an important factor in learning. It also increases the likelihood that the brand will be included in the consumer's consideration set.


A) Order of the ad
B) Recall
C) Repetition
D) A two-sided argument

Correct Answer:

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