Multiple Choice
Individuals with little interest in a particular product are said to have a low level of:
A) comprehension.
B) involvement.
C) selective exposure.
D) demassification.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q84: Rosie must decide whether to emphasise the
Q85: Friendship groups are classified as informal groups
Q86: Several members of the marketing department frequently
Q87: The most persuasive source of communication generally
Q88: Negative message framing is used by researchers
Q90: Opinion leadership only takes place in a
Q91: A student notices that another student is
Q92: _ reference groups are characterised by direct
Q93: _ credibility is described as the reputation
Q94: Which of the following is not a