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    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
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    Individuals with Little Interest in a Particular Product Are Said
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Individuals with Little Interest in a Particular Product Are Said

Question 89

Question 89

Multiple Choice

Individuals with little interest in a particular product are said to have a low level of:


A) comprehension.
B) involvement.
C) selective exposure.
D) demassification.

Correct Answer:

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