Multiple Choice
The retail store image, shopping climate, etc are all:
A) intrinsic factors that shape the consumer's mood.
B) background cues that can induce non-cognitive moods.
C) elements of selective perception and retention on the part of consumers.
D) irrelevant to the perceived credibility of the retailer in the eyes of the consumer.
Correct Answer:
Verified
Correct Answer:
Verified
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