Multiple Choice
To reach a desired target market, researchers using objective measures to measure social class match the ______ profiles of their target audience to the audience profiles of selected advertising media.
A) geodemographic
B) socioeconomic
C) psychographic
D) personality
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q77: Which of the following social classes tends
Q78: 'Buy now and pay later' is the
Q79: What is geodemographic clustering?
Q80: Which of the following is not a
Q81: Many Chinese middle-class consumers feel that 'the
Q83: 'Birds of a feather flock together' is
Q84: Systematic approaches for measuring social class fall
Q85: Jerry determined social class by selecting community
Q86: When it comes to describing the world,
Q87: The ability to move up in one's