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    Exam 10: Social class and consumer behaviour
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    'Birds of a Feather Flock Together' Is the Underlying Rationale
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'Birds of a Feather Flock Together' Is the Underlying Rationale

Question 83

Question 83

Multiple Choice

'Birds of a feather flock together' is the underlying rationale for _____ clustering.


A) demographic
B) geographic
C) psychographic
D) geodemographic

Correct Answer:

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