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    Consumer Behaviour Study Set 1
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    Exam 10: Social class and consumer behaviour
  5. Question
    Rose Had Decided to Use a Single-Variable Index to Measure
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Rose Had Decided to Use a Single-Variable Index to Measure

Question 26

Question 26

Multiple Choice

Rose had decided to use a single-variable index to measure social class. If she is going to use the best-documented measure, she will employ:


A) income.
B) age.
C) geodemographics.
D) occupation.

Correct Answer:

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