Question 1

Subjective measurement of social class tends to produce an overabundance of people who classify themselves as middle class (thereby understating the number of people who would be more correctly classified as either lower or upper class-the 'fringe' people).

Accepted Answer

A) True 
 B)False

Question 2

The division of the population into blue-collar and white-collar workers is called a(an) _______ social class schema.

Accepted Answer

A)  two-category 
B)  three-category 
C)  occupation division 
D)  education division

Question 3

The underlying rationale of geodemographic clustering can be described as 'birds of a feather flock together'.

Accepted Answer

A) True 
 B)False

Question 4

Tim enjoyed a comfortable lifestyle whilst growing up with his parents who were affluent white-collar workers. However, when growing up Tim was not able to maintain this social class position. Tim is said to face:

Accepted Answer

A)  upward mobility. 
B)  downward mobility. 
C)  lateral mobility. 
D)  mobility loss.

Question 5

Tommy Hilfiger jeans would be most preferred by:

Accepted Answer

A)  lower-middle-class consumers. 
B)  upper-middle-class consumers. 
C)  upper-class consumers. 
D)  working-class consumers.

Question 6

Rose had decided to use a single-variable index to measure social class. If she is going to use the best-documented measure, she will employ:

Accepted Answer

A)  income. 
B)  age. 
C)  geodemographics. 
D)  occupation.

Question 7

In the subjective approach to measuring social class, individuals are asked to estimate their own social class positions.

Accepted Answer

A) True 
 B)False

Question 8

The relative ranking of members of each social class in terms of specific status factors is known as:

Accepted Answer

A)  power. 
B)  educational attainment. 
C)  prestige. 
D)  status.

Question 9

Anne-Marie is a consumer who would be considered a member of the upper class. A marketer would expect her to:

Accepted Answer

A)  have an outstanding balance on her credit cards. 
B)  attend the theatre and concerts. 
C)  watch the TV show Lifestyles of the Rich and Famous. 
D)  prefer to watch situation comedies.

Question 10

In the _____ approach to measuring social class, individuals are asked to estimate their own social class positions.

Accepted Answer

A)  subjective measures 
B)  reputational measures 
C)  behavioural measures 
D)  objective measures

Question 11

Australia is a relatively classless society.

Accepted Answer

A) True 
 B)False

Question 12

Blue collar, grey collar and white collar, is a(an) ______ social class schema.

Accepted Answer

A)  occupation 
B)  education 
C)  three-category 
D)  most commonly used division of

Question 13

Social class has little bearing on where consumers shop.

Accepted Answer

A) True 
 B)False

Question 14

The Index of Status Characteristics is a weighted measure of all the following socioeconomic variables except:

Accepted Answer

A)  occupation. 
B)  source of income. 
C)  dwelling area. 
D)  amount of income.

Question 15

Even though movement between social classes can be either up or down, Australians think primarily in terms of upward mobility because of the widely affordable education and opportunities for self-development and self-advancement.

Accepted Answer

A) True 
 B)False

Question 16

When selected community informants make initial judgments concerning the social class membership of others within the community, rather than themselves, the method of measuring social class being employed is a(n):

Accepted Answer

A)  reputational measure. 
B)  subjective measure. 
C)  non-systematic measure. 
D)  objective measure.

Question 17

An important thing for households to consider is their _____-that is, the amount of income that is left over after the necessities of life (e.g. rent, rates, food, clothing, power bills, transport to work, repayments) have been paid for.

Accepted Answer

A)  combined income 
B)  primary income 
C)  disposable income 
D)  gross income

Question 18

The A-G classification systematically combines a number of socioeconomic factors to form one overall measure of social class standing and is an example of:

Accepted Answer

A)  composite-variable index. 
B)  single-variable index. 
C)  Chapin's Social Status Scale. 
D)  multi-trait, multi-factor index.

Question 19

In Australia, there is mounting evidence that the middle class is:

Accepted Answer

A)  slowly disappearing. 
B)  increasing rapidly. 
C)  too large for marketers to handle. 
D)  ageing.

Question 20

________ is a composite measure of status that has been used periodically by consumer researchers. It combines measures of education, occupational prestige, area of residence and income.

Accepted Answer

A)  Socioeconomic Status Score 
B)  Coleman's computerised Status Index 
C)  The Index of Status Characteristics 
D)  Composite-Variable Index

Exam 10: Social class and consumer behaviour

Subjective measurement of social class tends to produce an overabundance of people who classify themselves as middle class (thereby understating the number of people who would be more correctly classified as either lower or upper class-the 'fringe' people).

The division of the population into blue-collar and white-collar workers is called a(an) _______ social class schema.

The underlying rationale of geodemographic clustering can be described as 'birds of a feather flock together'.

Tim enjoyed a comfortable lifestyle whilst growing up with his parents who were affluent white-collar workers. However, when growing up Tim was not able to maintain this social class position. Tim is said to face:

Tommy Hilfiger jeans would be most preferred by:

Rose had decided to use a single-variable index to measure social class. If she is going to use the best-documented measure, she will employ:

In the subjective approach to measuring social class, individuals are asked to estimate their own social class positions.

The relative ranking of members of each social class in terms of specific status factors is known as:

Anne-Marie is a consumer who would be considered a member of the upper class. A marketer would expect her to:

In the _____ approach to measuring social class, individuals are asked to estimate their own social class positions.

Australia is a relatively classless society.

Blue collar, grey collar and white collar, is a(an) ______ social class schema.

Social class has little bearing on where consumers shop.

The Index of Status Characteristics is a weighted measure of all the following socioeconomic variables except:

Even though movement between social classes can be either up or down, Australians think primarily in terms of upward mobility because of the widely affordable education and opportunities for self-development and self-advancement.

When selected community informants make initial judgments concerning the social class membership of others within the community, rather than themselves, the method of measuring social class being employed is a(n) :

An important thing for households to consider is their _____-that is, the amount of income that is left over after the necessities of life (e.g. rent, rates, food, clothing, power bills, transport to work, repayments) have been paid for.

The A-G classification systematically combines a number of socioeconomic factors to form one overall measure of social class standing and is an example of:

In Australia, there is mounting evidence that the middle class is:

________ is a composite measure of status that has been used periodically by consumer researchers. It combines measures of education, occupational prestige, area of residence and income.