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    Consumer Behaviour Study Set 1
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    Exam 11: The influence of culture on consumer behaviour
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    The Societal Parameters (I
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The Societal Parameters (I

Question 32

Question 32

Multiple Choice

The societal parameters (i.e. boundaries) that define acceptable behaviour are considered to be:


A) beliefs.
B) customs.
C) subculture.
D) culture.

Correct Answer:

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