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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 11: The influence of culture on consumer behaviour
  5. Question
    Culture Is the Sum of Total Values, Beliefs and Customs
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Culture Is the Sum of Total Values, Beliefs and Customs

Question 37

Question 37

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Culture is the sum of total values, beliefs and customs that serve to direct the consumer behaviour of members of a particular society.

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