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    Consumer Behaviour Study Set 1
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    Exam 11: The influence of culture on consumer behaviour
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    A Firm That Decides Against Exporting Because They Feel That
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A Firm That Decides Against Exporting Because They Feel That

Question 49

Question 49

Multiple Choice

A firm that decides against exporting because they feel that they do not understand their own culture well enough would likely work on:


A) enculturation.
B) reculturation.
C) acculturation.
D) deculturation.

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