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    Exam 11: The influence of culture on consumer behaviour
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    Peters Ice Creams' 'Heaven on a Stick' Campaign Appeals to Which
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Peters Ice Creams' 'Heaven on a Stick' Campaign Appeals to Which

Question 44

Question 44

Multiple Choice

Peters Ice Creams' 'Heaven on a Stick' campaign appeals to which Australian core value?


A) Conformity.
B) Self-direction.
C) Power.
D) Hedonism.

Correct Answer:

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